Proven delivery

for industry leaders and award-winning agencies




Clearnegative Design is an independent consultancy specialising in the design of beautiful user-centred digital products, tools and services.

Since our formation in 2007 we've quickly grown and now offer our expertise in user-centred experience design to businesses across the UK, from start-ups and local enterprises to international companies and brands. The team put a lot of love, care and attention to detail into everything we do and take great pride in crafting the ideal interface for your users' needs.



Our guiding principles

Know your users
Start with their needs and design with data

Be clear
Create clarity by using structure and hierarchy and give users responses to their actions

Be consistent
Re-use well-tested design patterns and familiar language

Be effective
Ensure designs work for every user at each interaction they have with your business

Delight your users
First impressions count so pay attention to the little details



Our design process

It all starts with understanding the problem; What problem are we solving? Who has this problem? What do we want to achieve? Having answered these questions we gather user and business insights to help us identify and prioritise the issues and define a scope of work, the success criteria of which should now achieve a clear business goal for our client.

We can then begin the ideation stage of the project, exploring possible solutions by sketching and prototyping initial designs and using these to test and validate the concepts with users.

Finally, having identified a working design solution, we can focus on crafting and refining the designs and assets ready for handover to the development team or partners.




Selected clients

UBS Barclays Kingfisher Vodafone IMX Expedia Virgin Media Telefonica O2

Agency partners

We regularly work with other digital agencies to deliver effective, creative solutions. If your agency has a project or needs additional resources and you think we could help, please get in touch.


EMC heathwallace razorfish RMA